The Short variation: Socially evolved Siren is changing the internet dating application area featuring its comprehensive attitude, relatable concern throughout the day, and personalized confidentiality characteristics. On Siren, it really is exactly about linking you with great folks through genuine dialogue — perhaps not addicting and mindless swiping. To that conclusion, they will have produced a fun and secure ecosystem where you can end up being your actual self and permit passionate biochemistry with a match unfold in a natural method — like it might take place in individual.


With their streamlined interfaces, enjoyable features, and hand-held platforms, matchmaking programs have revolutionized the way folks date. And while this indicates easier than ever meet up with somebody unique, the functions of swiping and liking or loathing men and women considering photographs provides very nearly made internet dating a game title — and developed a disconnect among men and women playing it.

For many who need mix the handiness of a dating application while the sense of linking with some body in real world, there’s Siren — an original on the web system that removes the “looking for humans” design a great many other matchmaking apps have adopted.

Using the Question throughout the day coordinating system, Siren sets up the context for speaking about engaging subjects (like bucket list things and philosophical concerns) and sets individuals through those real and enjoyable conversations. In this manner, real characters is uncovered naturally — just as they might directly.

For more regarding the inspiration behind Siren, its special attributes, and the women-led group behind the app, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People Perspective: Siren was developed With every person in Mind

Siren had been founded by two ladies with a feminist viewpoint — Susie and her Co-Founder/COO/CMO Katrina Hess — whom both wanted a dating software that has been made up of mutual esteem, confidentiality, and comfort as leading goals.

Having been through some awful relationship experiences via additional dating apps, Susie and Katrina watched they weren’t truly constructed with ladies as well as their particular needs and desires in mind. Plus the adverse character of swiping remaining and close to individuals was actually demeaning and did not assist develop quality connections, especially for ladies.

“i simply believed this instant feeling that, as a lady, I happened to be objectified. The swipe-to-reject structure did not benefit me,” Susie said. “we seemed right back on the connections I got prior to, and that I never found individuals through these kinds of techniques.”

While they had never ever developed an internet dating app, Susie and Katrina understood they can generate one that had not been merely female-friendly, but fun and caring toward everyone else.

They got their own time exploring the technology area and getting opinions from pals and experts before and during development. And they dismissed individuals who said men would not make use of a dating software that was dedicated to ladies and gave them higher level confidentiality options.

Siren was launched in 2014, and very quickly it was not simply Susie’s and Katrina’s friends have been making use of Siren. It actually was friends of buddies and overall visitors — such as guys — have been by using the software and revealing gratitude for it. Term spread and Siren was a number one, comprehensive internet dating software since.

And though Siren is pro-women, there is not an anti-men feeling to it anyway. Its evidence that an internet dating software designed by females for women can successfully work for them as well as for males.

Safe & vibrant environment units a confident Tone for all the Community

The folks at Siren have always been very defensive regarding people, and, once the designers, they knew they can set a confident tone for the entire neighborhood by putting safety precautions in place and producing an enticing environment.

During some other matchmaking applications men and women might encounter harassment or catfishing, that is never been the scenario for the people on Siren, in addition to step for the Siren staff is the reason for this.

“Since we launched, we have had zero research of harassing communications,” Susie stated. “credibility and other people being able to feel you can find real men and women on the other hand is totally vital that you all of us. We had been really cautious about developing town with a specific particular reputation.”

Susie added that she and her group think folks are fundamentally great hence if they’re offered a safe, friendly planet, they are going to end up being helpful and sincere together.

“we are able to provide you with these icebreakers and they how to be a little more susceptible and a tad bit more real, and that is exactly how people can connect,” she stated.

Siren’s Mantra: “create visitors much less peculiar to each and every Other”

aided by the social networking a lot of us make use of, like myspace, the bond has already been integrated because of the individuals we follow and exactly who follow united states, therefore interacting is convenient. Siren’s conversation-style program replicates that for internet dating, letting you begin those relationships without the awkwardness.

“when you are coping with an overall total stranger from inside the online dating sites room, there’s a lot of reservation on how a great deal you trust this person, particularly because lots of internet sites are actually challenging and get many fake pages,” Susie said. “My mantra that I always tell my team, plus they’ve really embodied this, is to assist ‘make complete strangers much less odd together.'”

On-Site & Off-Site Benefits write a Well-Rounded Dating Experience

With their own coordinating feature, top-notch security measures, and unique occasions, Siren provides singles an unique, secure, and well-rounded matchmaking knowledge from start to finish.

Get acquainted with suits in a Unique Method With Siren’s concern from the Day

While Siren does offer the classic top features of online dating (including texting and blocking capabilities), their unique concern of the Day may be the element which makes all of them stay ahead of some other matchmaking applications the quintessential.

With enjoyable questions like “Any time you may have entry to a billboard, what might you prefer it to express?” you’re able to be your self and get to know some one on an even more authentic level. You can research suits predicated on their solutions to those questions including by your recommended conditions like get older, gender, and area.

In accordance with this degree of interaction, that you don’t feel the need to inflate characteristics like your income or physical appearance to appear more inviting to other individuals.

Several pic Settings works Eliminate Superficiality

Siren actually provides a distinctive method to pictures. You have the choice to keep your pictures blurred and only visually noticeable to your own associations, you can also keep the photographs noticeable to everyone else.

“to really make it comfortable and not harmful to people to manage to browse their unique pro and personal life, we allow everybody to manage their image exposure,” Susie stated.

Unlike the average online dating app, users cannot send each other photographs, that has been intentional whenever Susie and Katrina developed the application. She said this encourages users to provide one another their particular telephone numbers and move the connection offline — and shields folks from receiving unwelcome photographs.

With no matter which image choice you decide on, the great thing is Siren’s Question throughout the day — and users’ answers — allows you to interact with men and women on a much deeper degree than just seems.

Safely connect to other individuals by way of Siren’s Privacy Controls

Another large component of Siren is security, especially in regards to stopping scammers. Everybody exactly who subscribes must added their number and enter the activation code they receive via book, which makes sure folks aren’t producing several accounts.

People may also stop and report to the Siren staff various other people that behaving inappropriately or abusing the application’s conditions and terms.

Reduced Events produce Offline & supply New Date Ideas

Besides producing a cushty and secure online spot for visitors to end up being which they are really and giving them a unique solution to start talks, Siren normally using next step by holding offsite activities. Susie said these could be a great substitute for the usual coffee day, which could typically end up experience like a small business meeting or meeting.

“i do believe fulfilling this way provides a much more significant link. We’re combining up with local organizations and businesses to provide our people rewards and discounts to locations like museums, lectures, and movie festivals,” she mentioned.

Also individuals who have currently found someone on Siren stick around for any occasions since they’ve be an integral part of that community now and certainly will easily find brand new date ideas. While these events are currently only becoming held in Seattle, Siren provides intends to broaden for other metropolitan areas shortly.

A varied individual Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive nature), the Siren staff is comprised of CTO David Golightly including expert advisors including Lisa rock (Co-Founder of weblogHer) and Gayle Karen teenage (CTCO at Wikimedia).

Even though they all manage important components of the firm (from marketing to customer support to graphics design to development), additionally they place consumers initially no matter the duty accessible.

Along with a software manufactured by two females of color — incredibly uncommon in technology sector — Susie and Katrina wanted to bring in a user base that is in the same way diverse once the company is actually.

Siren’s user base is not such as your typical matchmaking app market — which sometimes mostly be heterosexual guys, more youthful singles, and other people finding hookups. The gender proportion on Siren leans slightly more female (55percent to 45%), and a majority of members are over 30 and seeking for a meaningful date or commitment.

“We’re gearing older, and I also think this has been fantastic for us,” Susie said.

Just what Siren additionally does really well is include all types of folks, specifically those inside LGBTQ society. A unique part of Siren which was especially important with the group is actually a “non-binary” gender choice for individuals once they submit their particular profile.

Susie and her staff understand that gender and sex are not set in stone for a few people, and even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they are able to also be restrictive.

“we should assist you in finding the person you are considering, however you don’t have to declare or place your self in a package,” Susie said. “That gender fluidity is essential for us to embrace.”

Final Thoughts

Whether we are speaking about their own invention, addition, or realness, Siren is actually using the online dating software room to the next level out of each and every position.

Even though they are going to add more useful attributes and develop the get to of these activities in the near future, the long-lasting focus will still be developing reliable interactions through its members and standing to people exactly who make an effort to ruin the knowledge for everyone.

“if you wish to end up being an arsehole, there are plenty of places to get it done, but don’t do so here,” Susie mentioned. “As we size, we should maintain this concept that reputation and rely on issue, and it is all of our loyal goal working for the community each day. We are here attempting to offer men and women a fighting possibility to relieve loneliness and find an actual physical hookup.”